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      <image:title>About - NICE TO MEET YOU!</image:title>
      <image:caption>My career has been more of a jungle gym than a ladder, and I would not have it any other way.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.designbylizzie.com/portfolio/volo-beauty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/95150b3b-4454-445f-96a8-faed293ab817/volo-beauty-persona.png</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/11c5657f-4599-4633-bed8-144bed6be4dc/volo-beauty-photo-shoot.png</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/93dfbf1c-ac53-4e9a-a422-a5588a39a20f/Heuristic-evaluaton.png</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/7088cece-af27-4df9-89d2-deb2ac2a76af/final-volo-competition.png</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/c2012b66-c857-4bfe-ac8f-546c6fc6654b/Volo%2BSitemap.jpg</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/2b5447fb-17e0-4210-8e0a-4ceb3f9cf275/volo-wireframes.png</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/1634739389159-ZOPDO9S6ZVT58EFZZ68P/Group+16.png</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/1634739703370-5MKG8OMHANZF9953NISX/volo-beauty-homepage.png</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/32343f4f-9066-4037-aea3-f473ac5c056b/volo-shopify-website-design.jpg</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
      <image:caption>On the home page, we implemented an auto-play video showcasing the cordless dryer in action to immediately draw the user in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/9d619855-b20a-4b66-91bf-3320874040c3/2-volo-shopify-website-design.jpg</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
      <image:caption>We designed product pages to house helpful information in a concise accordion dropdown. Additionally, we implemented a shop the product on the home page, so users could immediately see the cordless dryer and product specs. Quick buy was also added to make ease of check-out a breeze.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/ecd6a33c-9d76-4610-b305-c04dca5deb7a/3-volo-shopify-website-design.jpg</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
      <image:caption>The cordless dryer contains lots of important information. We chopped this info up into a series of icons, text, and images to create a better user experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/5f2f4a25-1ab5-417d-b846-5c8e66e0f1a3/4-volo-shopify-website-design.jpg</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
      <image:caption>The dryer and microfiber towel are their most popular items. For these product pages, we custom coded additional sections to showcase more information about each, including beautiful split sections with images and text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/21fcbc30-892d-456c-b640-6d6752766d8f/6-volo-shopify-website-design.jpg</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
      <image:caption>Social proof and personalization are important aspects to any ecommerce site. Reviews and recommended products were added to each product page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/13f791e7-8369-40ee-985e-84b7bcfd73fa/10-volo-shopify-website-design+%281%29.jpg</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
      <image:caption>The cordless dryer look years of meticulous research and testing. We wanted to convey the thought and work that went into the final product, so we coded a "timeline" feature onto the about page to tell the story in an engaging way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/f4dbb2df-53b8-443f-b2a4-abf0ac2359fb/7-volo-shopify-website-design.jpg</image:loc>
      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
      <image:caption>The cordless dryer is unlike anything on the market. To reduce return rate, we added a post-purchase "dryer use guide" filled with helpful videos and text to walk the customer through the process of setting up and maintaining their new dryer.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - VOLO Beauty Shopify Design | UX/UI</image:title>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
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      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
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    <image:image>
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      <image:title>Portfolio - Pocket RDN App Design | UX / UI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/97e63425-9443-47fe-b6ee-b381920ae71c/pocket-rdn-persona.png</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/dce61cae-4b7a-4e62-a13a-48fad0f14c52/Group+2.png</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/b28e9544-829f-4933-9d07-5129166617c2/Pocket+RDN+Sitemap+-+Frame+1.jpg</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/8870e203-3fcb-4d56-bda4-5f2eec994d80/Frame+2.png</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/dddfc595-6178-4c4e-9d0e-e87f530c82a3/design-system.png</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/3bf4afdc-c7a5-4b6d-9397-92574159305c/onboarding-final.png</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
      <image:caption>The initial onboarding flow features three screens, showcasing the main features of the app, helping users to clearly understand how the product can benefit them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/63c4eb51-b28d-4bda-9afd-a21db77cf3b0/home-client-.png</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
      <image:caption>The home page featured two main call to actions. Add a client and go to client charts. These would be the most frequently used features, so displaying them prominently was important.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/c96dace4-5ea1-4b16-9b78-189832230315/diagnosis.png</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
      <image:caption>Within the chart, the clients logged symptoms showcase as cards that scroll vertically. The symptoms also include additional information on this symtom, pulled from PubMD.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/a8519f76-952b-4d50-8dc9-e85cb0bcb3e9/client-info.jpg</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
      <image:caption>We added simple radio buttons for each selection at the start, including gender, allergies, diet, and pregnancy status. However, once we got into MD diagnosis and symptoms, search filter was needed as there were several more options available.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/d5d8fd1a-6689-4747-851e-0739b62fd896/recommendations.png</image:loc>
      <image:title>Portfolio - Pocket RDN App Design | UX / UI</image:title>
      <image:caption>A loading screen was added to the flow to encourage the user to anticipate the progress, rather than think about the wait time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.designbylizzie.com/portfolio/wholesumdoula</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/2bac7a63-de4a-4000-8311-78aebb4b1757/pexels-anna-shvets-4586688.jpg</image:loc>
      <image:title>Portfolio - wholesum End of Life Doula Squarespace Design | UX/UI - The take control dad</image:title>
      <image:caption>Mark (he/him) (46). Athletic and charming, he runs his family business partly from his home in an affluent neighborhood outside of Munich/New York/Denver/ and partly from the office that’s just a 10 minute drive from home. His house is nestled in a wooded area overlooking a small lake. Three times a week he takes a run with his aging Labrador. He’s wearing his usual runner’s uniform of tights and a jacket and he plugs his wireless ear pods into his ear and turns up the Rolling Stones. This is the only time he really has to himself. In addition to running the family business, he has two young daughters, which he is the primary caretaker because his wife is terminally ill. He juggles home life, caretaking and work life like they are all projects: efficient. methodical. swiftly. Most of the time he’s in default/auto-pilot mode. He’s happy when he is taking a run and also at the end of the day, when the house is still and he can read a book about sailing. He plans out in meticulous detail the next sailing trip in his head. He desperately wants to take another trip with the whole family…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/edf4800d-ac45-497f-9d48-b2709a585f10/wholesum-persona.png</image:loc>
      <image:title>Portfolio - wholesum End of Life Doula Squarespace Design | UX/UI - The concerned sister</image:title>
      <image:caption>Sarah, (she/her) (32) is a lead marketing manager for a global bank. She is married with one 2 year old girl and one baby on the way. Her sister, Emiline, (37) recently passed away from ovarian cancer and she is absolutely devastated. Emiline and her were very close and she left behind a husband and two kids. Sarah spent the better part of two years holding the weight of her sisters sickness—checking in every day, making appointments, cooking food, spending late nights Googling looking for answers. Sarah would break down at times, but then “suck it up” and hold it together for the family. With her parents in full shock of the diagnosis and Emiline’s husband in autopilot mode trying to take care of the kids, she felt a personal responsibility to step into the caretaker in every way she could, which put her own needs on the backburner. When Emiline passed away, Sarah felt a wave of “anger, sadness, and almost numbness. “After all of that—she is now gone.” She has also felt conflicted—holding the joy of a new baby while simultaneously losing her sister. She likes to optimize her own life and is usually willing to try most things once. She is into alternative ways of healing, including acupuncture, meditation, and nutrition, and believes in therapy. She has a brief understanding of Trauma, but has not been able to fully process her own. Sarah recently heard about end of life doulas on a podcast and she felt intrigued. She reached out to the hospital that treated her sister and they recommended her to Carrie. Sarah’s hope is to find support and guidance during this difficult time. She is of, course, thinking about the entire family too and thinks it would be a good idea for everyone to process this together, while also giving individuals space to heal, too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/8eaf7c9d-1c20-4228-9d95-8ab581924b90/screencapture-wholesum-me-2021-08-12-16_48_42%2B%281%29.png</image:loc>
      <image:title>Portfolio - wholesum End of Life Doula Squarespace Design | UX/UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/02de2a88-eeaa-45eb-be35-a631febb8738/MAVIS_FINAL_MOYO-11.32.49-AM-%282%29.jpg</image:loc>
      <image:title>Portfolio - wholesum End of Life Doula Squarespace Design | UX/UI</image:title>
      <image:caption>Users typically have questions about self-paced courses. I implemented a beautiful swipe feature to showcase common questions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/b67da907-e36e-48ce-94af-d4a180e6b21f/squarespace-design-doulaAM-%282%29.jpg</image:loc>
      <image:title>Portfolio - wholesum End of Life Doula Squarespace Design | UX/UI</image:title>
      <image:caption>The about page tells Carries story, while articulating what makes her different. I made sure to talk about not only values, but her approach to working with life and death.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/91772462-989e-4182-9205-c5f31a3cd3dc/whole-sum-doula-website-AM-%282%29.jpg</image:loc>
      <image:title>Portfolio - wholesum End of Life Doula Squarespace Design | UX/UI</image:title>
      <image:caption>Quick USP's with icons help give a visual way of talking about the value and benefits of life transition coaching.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/df68794f-f8d6-47ed-96db-d69c0296e095/doula-squarespace-site-AM-%282%29.jpg</image:loc>
      <image:title>Portfolio - wholesum End of Life Doula Squarespace Design | UX/UI</image:title>
      <image:caption>Testimonials are a key component of not only building trust, but giving users a peek into what it feels like to work with Carrie. I coded a slider to give it an elegant look.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/0126f3e8-9d4e-45e1-a66d-8250a0d15928/doula-squarespace-websiteAM-%282%29.jpg</image:loc>
      <image:title>Portfolio - wholesum End of Life Doula Squarespace Design | UX/UI</image:title>
      <image:caption>On the home page, I displayed information about the course after the self-segmentation section. If users were still scrolling and considering, they may be better candidates for the course over Carries 1:1 programs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.designbylizzie.com/portfolio/aviro-baby-boutique</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
  </url>
  <url>
    <loc>https://www.designbylizzie.com/portfolio/whole-body-healing-nutrition-co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61504eb02f529164d70f09a0/52a3997a-ee22-4aca-ab81-e5b9396e0be1/for-site.jpg</image:loc>
      <image:title>Portfolio - Whole Body Healing Nutrition Co Squarespace Design | UI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

