About the project
Helping a holistic nutritionist evolve from blogger to health consultant.
The Challenge
Georgia came to us in need of an up-level in her Holistic Nutrition business. She has defined a core niche for herself and was ready to grow her income and impact through 1:1 services, courses, and products. She had been blogging for awhile on the side, but was ready to transform her business from hobby-ist to professional, which started with custom branding and a smart website.
The Solution
Evolving from blogger to health consultant starts with your brand and website, and that's exactly what we did with Whole Body Healing’s design. A full identity suite and strategic Squarespace site to match increased client bookings by 50% in three months.
The Timeline and Tools
Timeline: June-August 2020
Process: User Research & Synthesize, Sketch, Wireframes, UI Design & Prototype, Usability Test & Synthesize,
Role: Sole UI Designer
Tools: Miro / Figma / Loom / Squarespace
DISCOVERY
Initial Findings
First, we conducted a discovery strategy session with Georgia to get to the heart of her business, and the vision she had for it in the years to come.
A common challenge I see with nutrition and health coach professionals is that they have an existing website, but it serves as a health blog rather than a business website that showcases their services and work, with all the capabilities of booking out clients. Georgias case was no different.
So we got to mapping out what her brand and website could do for her next phase of growth.
Solutions
Showcase service offerings: With Georgia taking her nutrition business full-time, it was time to showcase her service offerings in a clear and concise way. We ensured we focused on the tangible benefits of her service offerings, visually displaying them through a grid collection on her services page.
Sell courses: In addition to her services, Georgia was launching two new courses. One course we built entirely in Squarespace and the other was built externally. We showcased both courses on her course sales page, with a two column grid that showcased the features of each.
Sell resources: Georgia also sells low-ticket digital guides and resources. We set up a full ecommerce shop to showcase her items, while also giving her full training on updating and maintaining her shop with ease.
Update branding and refine messaging: For this project, Georgia invested in our branding add-on service. We designed her logo, submark, color palette and typography suite to reflect this next phase of growth in her business. We incorporated blues and greens to communicate the welcoming and calming nature of Georgia and her business approach.
